Market Share for Big Size Women’s Footwear
First of all, the average woman owns 17 pairs of shoes (BBC article) so generally there is a big market for footwear retailers to tap into this need for footwear amongst women.
I have looked at a lot of data for the market share for plus size footwear, however there has is currently no data available for long sizing shoes, but there is a lot of data available on wide fit footwear. I have selected key statistics from various Verdict reports on wide fit footwear that are more general and can be applied to long fitting shoes and the need for high quality, comfortable footwear.
“10,000 British consumers found that 60.5% of wide fit footwear shoppers said they find it difficult to find wide fit footwear, 74.4% want more choice.” (Verdict, Wide Fit Footwear, Sector Trends Report)
“British feet are continuing to get bigger and wider, up two shoe sizes since 1970, due to increasing weight and height” (College of Podiatry)
“Between 75-80% of UK adults have a foot problem” (College of Podiatry)
“21.5% of wide fit footwear shoppers are 16-34, younger consumers are becoming more aware of foot problems associated with wearing uncomfortable shoes or underlying medical conditions such as back or knee problems, so they are actively seeking more comfortable, well-fitting footwear” (Verdict, Wide Fit Footwear, Sector Trends Report)
“51.4% of wide fit footwear shoppers are prepared to spend more on wide fit shoes than regular shoes” (Verdict, Wide Fit Footwear, Sector Trends Report)
“67.5% of wide fit footwear shoppers would like more fashion in wide fit ranges” (Verdict, Wide Fit Footwear, Sector Trends Report)
“Retailers should take advantage of consumer willingness to spend more on comfort footwear than regular footwear, and extend price architecture for specific comfort collections.” (Verdict, Retailer strategies footwear report)
Key Market Data Statistics & Graphics